7 Reasons for a POS-Connected E-Commerce System
Your POS is the backbone of your business. Integrating your restaurant with POS-connected e-commerce brings bundles of benefits. In this blog, we will discuss the reasons why your restaurant needs a POS connected e-commerce system and how it can be a game-changer for your restaurant business.
Here are some of the key reasons why your restaurant must have a POS-connected e-commerce;
1. Connecting your restaurant POS system to e-commerce helps streamline business operations. Since every transaction is done online, you will be able to monitor business deals closely. Automatic order management, customer data, and inventory updates are synced with the restaurant POS system, which helps owners make informed decisions on time.
2. Integration of restaurant POS with e-commerce also provides an omnichannel experience to your customers. There are zero chances of errors in online ordering. From order placement to delivery, in-store dining, and payment process, every transaction is carried out in a smooth manner. Every customer enjoys the same dining experience without any delays.
3. Real-time inventory management is one of the key aspects that help boost your restaurant business. Connecting restaurant POS with ecommerce means that your business operations are online, and you have better control over inventory stocks. Since inventory management is done on a sophisticated online platform, you will always have accurate inventory levels. POS-connected e-commerce systems reduce overstocking and stockouts.
4. E-commerce-connected restaurant POS also provides numerous business opportunities and growth prospects. You can reach more customers through an online platform. Social media pages also boost your business presence and enable more customers to reach your restaurant.
5. Gaining insights about customers’ behavior is one of the crucial elements that every business owner needs for prosperity. An e-commerce connected restaurant POS system helps in gaining valuable information about customers' dining behaviors and likes/dislikes that you can use for future decision-making. This is also helpful in analyzing current sales trends and inventory management.
6. Timely order fulfillment is what every customer needs. With a restaurant POS connected e-commerce platform, customer enjoys order fulfillment in real time. Online orders make things simple and fast. All you need to do is select the items from the menu, pay bills, process the transaction, and get the food delivered without any error.
7. As a restaurant owner, you must be struggling to keep your customers happy. Running a restaurant is not an easy task, especially when you have to manage food orders, menu, delivery, inventories, and much more. The pressure is even higher when you are setting up a new venture. However, with POS for restaurant e-commerce systems in place, you can seamlessly run orders both in-house and online. A POS is not just about payment processing, it is the fundamental pillar of your entire business.
Importance of Using a Restaurant POS System
In a restaurant POS e-commerce system, you have complete command of each part of your business- from online food orders to in-house transactions and sales operations, which are all interlinked. In addition, the integrated system collects customers’ data, manages different sales channels, and keeps inventory records up-to-date across multiple platforms. It enables you to assess upgraded information right from your mobile phone. Since customers easily scan QR codes from their smartphones, check the menu, place orders, and pay the bills right away, the hassle of standing in long queues has completely vanished.
Marketing efforts never end. You need to constantly shape your marketing tactics according to your customers' needs. If you want to stay ahead in the fast-changing world, you must use different marketing plans to attract more customers to your business. In the restaurant industry, gathering customer data is very important. Before the introduction of restaurant POS systems, customers usually walked into the restaurants, placed orders, and paid the bills at the table. They were usually offered a payment slip where they could share their feedback regarding food, order service, staff behavior, and ambience. However, restaurant owners would never be able to find out their preferences, likes and dislikes, and eating behaviors.
According to research, connecting a POS system with e-commerce results in more efficiency and customer satisfaction. With the introduction of a restaurant POS system, owners of the restaurants can get insights into their customers easily. This insight is useful to tailor marketing efforts, personalized offers, and promotions according to customers’ feedback.
Features to Look For Restaurant POS E-Commerce System
Now that we have understood the significance of integrating restaurant POS with an e-commerce system, it is vital to know the features to look for when selecting one. Have a glance below;
Seamless Integration of POS with E-Commerce Platform
One of the major issues of using an e-commerce system is juggling multiple stores. Running and managing the different aspects of business all in multiple places is inconvenient. Therefore, it is recommended to choose a platform where all your data, such as inventory management, sales management, customer data, and payment processing, is available under a single umbrella. Corn POS is a powerful platform that seamlessly integrates restaurant POS with e-commerce by syncing your restaurant's online and offline sales all in one place.
Real-Time Inventory Management
It is crucial to keep your customers happy by delivering orders timely. To make this happen, you must ensure proper inventory control. A modern restaurant POS system enables you to keep an eye on your inventory by synchronizing data across all channels. It means that you have accurate inventories on your physical store and can deliver orders for both in-house and online customers without delay.
Menu Engineering
Menu engineering is one of the most important features of a modern restaurant POS system. It allows you to analyze sales data to find out which dishes are most popular among the customers. The data helps you ensure they are constantly available. It also allows you to pinpoint dishes that are selling low and how you can improve their portion size, presentation, and pricing.
Robust Analytics and Reporting
Integrating restaurant POS with e-commerce provides detailed sales reports and analytics, which help you in future decision-making. This valuable data is extremely important when making long-term decisions for your restaurant business. From understanding customers’ trends, behaviors, and preferences to the most-demanding foods, the insights you gain through restaurant software POS systems guide you towards the success path. You can refine your business strategies and make upgrades where you need.
How A Restaurant POS System Works?
Any restaurant business needs to complete the following functions;
- Order Management
- Payment Processing
- Staff Management
- Customer Relationship Management
- Inventory Management
- Reporting and Analytics
Today, cloud-based restaurant POS systems are connected with e-commerce, allowing greater flexibility, remote access, scalability, and reach through any device any time. The system is cost-efficient and offers automatic updates and data backups. The online restaurant POS system has completely changed the way restaurant operations were managed before. A modern restaurant POS system serves the following;
- Customers can easily place their food orders directly from their mobile or the restaurant’s website. Customers can get various promotional offers, discounts, rewards, and personalized deals.
- With restaurant POS integration, table management has improved. Now, managing table layouts, seating arrangements, and tracking table status has become easier.
- By displaying orders on the screen, the Kitchen display system simplifies communication between staff and front-line personnel.
Bottom Line
Corn POS is software for managing a restaurant business for both in-house and online orders. The system manages your restaurant operations effectively. Corn POS is not only a payment processing software, it is a complete solution that helps you run other restaurant operations and improve efficiency. From order placement to inventory tracking and customer relationship management, you will enjoy every aspect of this complete business solution.